Prepared for Mike Mutzel

Your Audience Trusts You.
Now Build the System
That Converts Them.

A complete growth package with ad scripts, a VSL outline, email sequences, and campaign strategy. Built specifically for High Intensity Health and MYOXCIENCE.

3 Websites Audited
6 Products Analyzed
3 Ad Scripts
1 VSL Script
5 Emails Written
3 Campaign Angles

Watch the Walkthrough

A quick overview of everything we built and why it matters for your business.

Why We Reached Out to You

You have 754,000 YouTube subscribers, 309,000 Instagram followers, a 12-year podcast, a Master's degree in Clinical Nutrition, and your own supplement manufacturing facility in Arizona. You are one of the most credible voices in metabolic health.

But your digital product infrastructure does not match your authority. Your courses are sold through a basic storefront. Your education site has zero ad tracking. Your three platforms do not talk to each other. You have the audience of a $10M brand and the funnel of a solopreneur.

We built the system that bridges that gap.

Click each deliverable below to expand and see the full breakdown.

Phase 1

Bottleneck Analysis

Three specific gaps we found across your digital properties, with evidence and fixes.

Your Highest-Margin Products Have Zero Paid Acquisition

Critical Gap +

Your supplement site (myoxcience.com) has a Facebook pixel, Google Ads tag, and TikTok pixel installed. You are running paid traffic to supplements.

Your education site (highintensityhealth.com) has none of that. No pixel. No Google Tag Manager. No tracking of any kind beyond basic Google Analytics from 2014.

That means your Blood Work MasterClass ($97), your Glute MasterClass ($97), your Fat-Loss Through Fitness program ($27), and your $349 consulting sessions are running on 100% organic traffic.

Supplements have thin margins. Courses have near-100% margins. Consulting is pure profit. But you are only running paid acquisition to the lowest-margin product in your lineup.

What This Costs You

Thomas DeLauer runs aggressive paid campaigns to his courses and programs. Ben Greenfield has full funnel operations driving paid traffic to coaching and digital products. Rhonda Patrick built a membership model with paid distribution. Your competitors with smaller audiences are outpacing you commercially because they invested in paid acquisition for their high-margin products.

Conservative math: If a $97 course converts at 2% from cold paid traffic with a $30 CPA, you net $67 per sale. At even 10 sales per day that is $670/day or $20K/month in near-pure-profit revenue. You are currently at zero.

The Fix

We built 3 campaign angles for paid acquisition to your Blood Work MasterClass (see Campaign Angles section below). Each one targets a different audience segment with a different emotional driver. We also built a full VSL outline for the course so you have a conversion mechanism that actually sells when paid traffic arrives.

Your Courses Are Sold Through a Bare Storefront

Conversion Gap +

Your Kajabi store at courses.highintensityhealth.com lists 6 products on a basic grid. The Blood Work MasterClass gets a few lines of description. No video pitch. No testimonials on the sales page. No urgency. No story. No objection handling.

You are asking people to spend $97 based on a product title and a paragraph.

Compare that to how you sell on YouTube. On video, you spend 20-30 minutes building a case with research, stories, and evidence before ever mentioning a product. Your Kajabi store skips all of that and goes straight to "buy now."

What This Costs You

A bare product listing converts at 1-2%. A well-built VSL funnel converts at 5-10% for a $97 product from warm traffic. Your YouTube audience already trusts you. They just need the bridge between "I watch Mike's videos" and "I should buy Mike's course." That bridge is a VSL.

With 754K subscribers sending organic traffic to a page that barely tries to sell, you are losing 3-5x on every visitor who lands there.

The Fix

We wrote a full VSL outline for your Blood Work MasterClass (see VSL Outline section below). It walks a cold or warm prospect through the problem, your unique credibility, the mechanism, proof, and a clear offer. It is structured so you can film it in one sitting and drop it onto your Kajabi sales page.

Three Platforms, Zero Connection Between Them

Revenue Gap +

You run three separate platforms:

highintensityhealth.com (WordPress) for content and blog. myoxcience.com (Shopify) for supplements. courses.highintensityhealth.com (Kajabi) for courses and consulting.

A customer who buys creatine on MYOXCIENCE never gets an email about the Blood Work MasterClass. A course buyer never gets offered supplements. A blog reader who downloads your Blood Work Cheat Sheet gets the PDF and then nothing.

These three properties share the same audience. Same trust. Same brand. But they operate like three separate businesses with no shared email strategy.

What This Costs You

Your customer lifetime value is capped at a single transaction on a single platform. A supplement customer worth $40/order could be worth $40 + $97 (course) + $349 (consulting) = $486 if you connected the journey. Multiply that by thousands of customers and the gap is six figures minimum.

The Fix

We wrote a 5-email nurture sequence that triggers after someone downloads your Blood Work Cheat Sheet (see Email Nurture Sequence section below). It bridges the lead magnet to your Blood Work MasterClass while building authority and handling objections. This is the first thread that connects your properties. The same model can be replicated for supplement-to-course and course-to-consulting pathways.

Want to Walk Through This Together?

15 minutes. We will show you exactly how each piece works and how to implement it.

Reply to Get Started

Or email colin@crdmarketing.com

Phase 2

Ad Scripts for MYOXCIENCE

Three direct-response scripts written in your voice, each with a different angle. Ready to film.

Ad Script: "The Facility"

Ad Creative +

Angle: Manufacturing Credibility

You own your facility. Nobody else in the influencer supplement space can say that.

Format: Talking head with B-roll of the Arizona facility. 60-90 seconds.

Hook (0-5 sec)

"Most supplement brands have never seen the inside of their own factory. We built ours."

Body (5-45 sec)

"I spent 19 years in the supplement industry before I launched MYOXCIENCE. I worked at XYMOGEN. I worked at SpectraCell. I saw how contract manufacturers cut corners when nobody was watching.

Wrong ingredient amounts. Cheap fillers to hit weight targets. Certificates of analysis that nobody actually verified.

So when I started MYOXCIENCE, I did the thing nobody else wanted to do. I opened my own manufacturing facility in Arizona. Every batch. Every ingredient. Every test. Under our roof.

That is why 7,000 customers left 5-star reviews. They can feel the difference when the person making the product actually cares about what is inside it."

CTA (45-60 sec)

"Try any MYOXCIENCE product risk-free. If you do not feel the difference in 30 days, we will refund every dollar. Link is in the bio."

Ad Script: "The Bloodwork Proof"

Ad Creative +

Angle: Measurable Results

Your audience is data-driven. Show them numbers, not feelings.

Format: Screen recording of bloodwork results + talking head. 45-75 seconds.

Hook (0-5 sec)

"Here is what happened to my fasting insulin after 90 days on this stack."

Body (5-40 sec)

"I am not going to tell you this supplement changed my life. I am going to show you the lab work.

Day one. Fasting insulin at 8.2. HbA1c at 5.4. Triglycerides at 112.

90 days later. Same lab. Same protocol. Fasting insulin dropped to 5.1. Triglycerides down to 78.

I added berberine, magnesium, and our Electrolyte Stix to my existing routine. Nothing else changed. Same training. Same diet. Same sleep.

The numbers moved because the ingredients are dosed correctly and the raw materials are actually what the label says they are. That sounds like it should be obvious. In this industry, it is not."

CTA (40-50 sec)

"Check the link below. Every product. Every ingredient. Every dose. Transparent."

Ad Script: "19 Years of Watching"

Ad Creative +

Angle: Industry Insider Credibility

You know where the bodies are buried.

Format: Talking head, direct to camera. 45-60 seconds.

Hook (0-5 sec)

"I spent 19 years inside the supplement industry before I started selling my own."

Body (5-40 sec)

"I have seen brands launch with $50,000 in Instagram ads and $200 in raw materials.

I have seen companies slap 'third-party tested' on a label and never run a single test.

I have watched influencers sell products they have never taken, formulated by people who have never read a study.

That is not a knock on every brand out there. Some are excellent. But after 19 years, I knew the only way to guarantee quality was to control every step myself.

MYOXCIENCE products are formulated by me. Manufactured in our facility. Tested by us. If a batch does not meet spec, it does not ship. Period."

CTA (40-50 sec)

"Your supplements should work as hard as you do. Link below."

Phase 3

VSL Outline: Blood Work MasterClass

A complete video sales letter script for your $97 course. Film it once, put it on your Kajabi page, let it sell 24/7.

Full VSL Script (~9 Minutes)

VSL +
Section 1: Hook (0-45 sec)

"Your doctor looked at your blood work, said 'everything looks normal,' and sent you home. But you still feel like garbage.

Here is why that happens. And here is how to actually read the numbers yourself so you never have to wonder again."

Section 2: Problem (45 sec - 2 min)

"The standard blood panel your doctor orders checks maybe 15 markers. And the reference ranges they use are based on the average American population. The average American is overweight, pre-diabetic, and inflamed.

So when your doctor says your numbers are 'normal,' what they actually mean is your numbers look like everyone else's. That is not the same as healthy.

Fasting glucose at 99? Technically normal. Clinically, you are one point from pre-diabetes. Triglycerides at 149? Within range. But your triglyceride-to-HDL ratio is telling a completely different story about your insulin sensitivity.

You did not go to medical school. You should not have to. But right now, the only person who is going to catch these patterns early is you."

Section 3: Agitation (2 min - 3 min)

"Here is what most people do. They get the results. They Google a few numbers. They read three contradictory articles. They get confused. They close the tab. They wait another year.

Meanwhile, their fasting insulin is creeping up. Their inflammatory markers are slowly rising. Their thyroid is borderline but not flagged. Their vitamin D is technically sufficient but functionally low.

By the time these numbers cross the line into 'abnormal,' the damage has been compounding for years. And now instead of prevention, you are talking about medication.

This is not a knowledge problem. It is a translation problem. The data is right there on the page. Nobody taught you how to read it."

Section 4: Unique Mechanism (3 min - 4:30 min)

"I have a Master's degree in Clinical Nutrition. I have reviewed blood work professionally for over a decade. I have completed 4 of 6 Advanced Practice Modules through the Institute for Functional Medicine.

And I built a system that takes everything I know about interpreting blood work and puts it in your hands.

It is called the Blood Work MasterClass. It is not a textbook. It is not a list of reference ranges. It is a step-by-step system that teaches you to read your own labs the way a functional medicine practitioner would.

You will learn which markers to request beyond the standard panel. You will learn what optimal ranges actually look like versus population-average ranges. You will learn the ratios and patterns that reveal metabolic problems years before they show up on a standard test.

And you will learn it from someone who has read thousands of panels, not someone who Googled it last week."

Section 5: Proof (4:30 min - 6 min)

"754,000 people subscribe to my YouTube channel. Not for entertainment. For accuracy. For research they can actually use.

I have published over 1,400 videos breaking down metabolic health research. I wrote the book on visceral fat and metabolic dysfunction. I have interviewed Peter Attia, Jason Fung, Datis Kharrazian, Ben Lynch, and dozens of the top researchers in this space.

When I say a marker matters, it is because the research says it matters. When I say a reference range is misleading, I will show you the study.

And when you take this course, you will have the same framework I use every single time I sit down with a client's blood work."

Section 6: Offer (6 min - 7:30 min)

"The Blood Work MasterClass is $97. That is less than a single consultation with a functional medicine practitioner. And unlike a consultation, you keep this knowledge forever.

Here is what you get:

The complete system for interpreting your own blood work. Every marker explained. Every optimal range defined. Every ratio and pattern mapped out.

The marker request list you can hand to your doctor or order through a direct-to-consumer lab so you actually get the right tests.

The interpretation framework I use with my own clients. Step by step. Marker by marker.

One course. One price. Lifetime access."

Section 7: Objection Handling (7:30 min - 8:30 min)

"You might be thinking, 'I can find this information on YouTube for free.'

You can find fragments of it. Scattered across hundreds of videos from dozens of creators with varying levels of expertise. Some of it accurate. Some of it outdated. Some of it dangerously wrong.

This course organizes everything into one system. In order. With context. From one source you already trust.

The question is not whether the information exists for free. It is whether you want to spend 50 hours assembling it yourself or 3 hours learning it from someone who has already done the work."

Section 8: Close (8:30 min - 9:30 min)

"Click the link below this video. You will land on the course page. You can be inside the first module in two minutes.

Next time you get blood work done, you will actually know what you are looking at. No more Googling. No more wondering. No more trusting that 'normal' means healthy.

Your blood work is trying to tell you something. This course teaches you how to listen."

Phase 4

Email Nurture Sequence

5 emails that trigger after someone downloads your Blood Work Cheat Sheet. Bridges the lead magnet to the Blood Work MasterClass.

Email 1: Cheat Sheet Delivery + Fasting Insulin Hook

Email +

Email 2: Normal vs Optimal Ranges

Email +

Email 3: Authority + Pattern Recognition

Email +

Email 4: Value Anchor ($349 vs $97)

Email +

Email 5: Clean Close

Email +
Phase 5

Campaign Angles for Course Paid Acquisition

Three angles for running paid traffic to your Blood Work MasterClass. A completely untapped channel for your education business.

Angle 1: "Your Doctor Missed It"

Campaign Angle +

Hook

"Your blood work came back normal. Here is why that does not mean what you think it means."

Core Message

Standard lab reference ranges are based on population averages, not optimal health markers. Millions of people are told they are fine when their metabolic health is quietly declining. The Blood Work MasterClass teaches you to read your own labs the way a functional medicine practitioner would.

Target Audience

Health-conscious adults 30-55 who get regular blood work, eat well, exercise, and still feel off. Data-driven. Proactive, not reactive.

Emotional Driver

Fear of missing something important. Frustration with "everything looks normal" when they do not feel normal. Desire for control.

Suggested Format

60-second talking head with screen recording of a blood panel. Walk through one missed marker. End with course CTA.

Platform

Facebook/Instagram (health, biohacking, functional medicine interests). YouTube pre-roll (health/longevity channels).

Angle 2: "754K People Already Know This"

Campaign Angle +

Hook

"I have taught 754,000 people how to read their own blood work. Here is the framework in 60 seconds."

Core Message

Social proof at scale. Three quarters of a million people trust Mike for metabolic health education. The MasterClass is the organized, step-by-step version of what he has been teaching for free across 1,400+ videos. For people who want the system, not scattered videos.

Target Audience

People who follow health creators but have not taken action. They watch videos, save posts, screenshot infographics, but never organize that knowledge.

Emotional Driver

FOMO and social proof. "Everyone else already knows this." The appeal of organized knowledge vs scattered content consumption.

Suggested Format

Fast-cut compilation of Mike's top video moments + subscriber count overlay + course walkthrough. 45-60 seconds.

Platform

YouTube (retarget existing viewers). Instagram Reels. TikTok.

Angle 3: "The $349 Session for $97"

Campaign Angle +

Hook

"I charge $349 for a one-hour blood work consultation. This course teaches you the same framework for $97."

Core Message

Value anchoring. The course contains the same interpretation system Mike uses in his private consultations, at less than a third of the price, with lifetime access. The consultation gives you one read of one panel. The course gives you the skill forever.

Target Audience

People considering functional medicine consultations or health coaching. Price-sensitive but willing to invest. Want expert knowledge without $349/session.

Emotional Driver

Getting a deal. Getting the "insider" system. Self-sufficiency and not needing to pay an expert every time.

Suggested Format

Split-screen: consultation booking ($349) vs course ($97). Mike explains the difference. 45-60 seconds.

Platform

Facebook/Instagram (functional medicine, naturopathic interests). Google Ads ("blood work interpretation" searches).

Ready to Build This Out?

Everything above is yours. If you want us to implement the whole system, let's talk.

Reply to Get Started

Or email colin@crdmarketing.com