A complete growth package with ad scripts, a VSL outline, email sequences, and campaign strategy. Built specifically for High Intensity Health and MYOXCIENCE.
A quick overview of everything we built and why it matters for your business.
You have 754,000 YouTube subscribers, 309,000 Instagram followers, a 12-year podcast, a Master's degree in Clinical Nutrition, and your own supplement manufacturing facility in Arizona. You are one of the most credible voices in metabolic health.
But your digital product infrastructure does not match your authority. Your courses are sold through a basic storefront. Your education site has zero ad tracking. Your three platforms do not talk to each other. You have the audience of a $10M brand and the funnel of a solopreneur.
We built the system that bridges that gap.
Click each deliverable below to expand and see the full breakdown.
Three specific gaps we found across your digital properties, with evidence and fixes.
Your supplement site (myoxcience.com) has a Facebook pixel, Google Ads tag, and TikTok pixel installed. You are running paid traffic to supplements.
Your education site (highintensityhealth.com) has none of that. No pixel. No Google Tag Manager. No tracking of any kind beyond basic Google Analytics from 2014.
That means your Blood Work MasterClass ($97), your Glute MasterClass ($97), your Fat-Loss Through Fitness program ($27), and your $349 consulting sessions are running on 100% organic traffic.
Supplements have thin margins. Courses have near-100% margins. Consulting is pure profit. But you are only running paid acquisition to the lowest-margin product in your lineup.
What This Costs You
Thomas DeLauer runs aggressive paid campaigns to his courses and programs. Ben Greenfield has full funnel operations driving paid traffic to coaching and digital products. Rhonda Patrick built a membership model with paid distribution. Your competitors with smaller audiences are outpacing you commercially because they invested in paid acquisition for their high-margin products.
Conservative math: If a $97 course converts at 2% from cold paid traffic with a $30 CPA, you net $67 per sale. At even 10 sales per day that is $670/day or $20K/month in near-pure-profit revenue. You are currently at zero.
The Fix
We built 3 campaign angles for paid acquisition to your Blood Work MasterClass (see Campaign Angles section below). Each one targets a different audience segment with a different emotional driver. We also built a full VSL outline for the course so you have a conversion mechanism that actually sells when paid traffic arrives.
Your Kajabi store at courses.highintensityhealth.com lists 6 products on a basic grid. The Blood Work MasterClass gets a few lines of description. No video pitch. No testimonials on the sales page. No urgency. No story. No objection handling.
You are asking people to spend $97 based on a product title and a paragraph.
Compare that to how you sell on YouTube. On video, you spend 20-30 minutes building a case with research, stories, and evidence before ever mentioning a product. Your Kajabi store skips all of that and goes straight to "buy now."
What This Costs You
A bare product listing converts at 1-2%. A well-built VSL funnel converts at 5-10% for a $97 product from warm traffic. Your YouTube audience already trusts you. They just need the bridge between "I watch Mike's videos" and "I should buy Mike's course." That bridge is a VSL.
With 754K subscribers sending organic traffic to a page that barely tries to sell, you are losing 3-5x on every visitor who lands there.
The Fix
We wrote a full VSL outline for your Blood Work MasterClass (see VSL Outline section below). It walks a cold or warm prospect through the problem, your unique credibility, the mechanism, proof, and a clear offer. It is structured so you can film it in one sitting and drop it onto your Kajabi sales page.
You run three separate platforms:
highintensityhealth.com (WordPress) for content and blog. myoxcience.com (Shopify) for supplements. courses.highintensityhealth.com (Kajabi) for courses and consulting.
A customer who buys creatine on MYOXCIENCE never gets an email about the Blood Work MasterClass. A course buyer never gets offered supplements. A blog reader who downloads your Blood Work Cheat Sheet gets the PDF and then nothing.
These three properties share the same audience. Same trust. Same brand. But they operate like three separate businesses with no shared email strategy.
What This Costs You
Your customer lifetime value is capped at a single transaction on a single platform. A supplement customer worth $40/order could be worth $40 + $97 (course) + $349 (consulting) = $486 if you connected the journey. Multiply that by thousands of customers and the gap is six figures minimum.
The Fix
We wrote a 5-email nurture sequence that triggers after someone downloads your Blood Work Cheat Sheet (see Email Nurture Sequence section below). It bridges the lead magnet to your Blood Work MasterClass while building authority and handling objections. This is the first thread that connects your properties. The same model can be replicated for supplement-to-course and course-to-consulting pathways.
15 minutes. We will show you exactly how each piece works and how to implement it.
Reply to Get StartedOr email colin@crdmarketing.com
Three direct-response scripts written in your voice, each with a different angle. Ready to film.
You own your facility. Nobody else in the influencer supplement space can say that.
Format: Talking head with B-roll of the Arizona facility. 60-90 seconds.
"Most supplement brands have never seen the inside of their own factory. We built ours."
"I spent 19 years in the supplement industry before I launched MYOXCIENCE. I worked at XYMOGEN. I worked at SpectraCell. I saw how contract manufacturers cut corners when nobody was watching.
Wrong ingredient amounts. Cheap fillers to hit weight targets. Certificates of analysis that nobody actually verified.
So when I started MYOXCIENCE, I did the thing nobody else wanted to do. I opened my own manufacturing facility in Arizona. Every batch. Every ingredient. Every test. Under our roof.
That is why 7,000 customers left 5-star reviews. They can feel the difference when the person making the product actually cares about what is inside it."
"Try any MYOXCIENCE product risk-free. If you do not feel the difference in 30 days, we will refund every dollar. Link is in the bio."
Your audience is data-driven. Show them numbers, not feelings.
Format: Screen recording of bloodwork results + talking head. 45-75 seconds.
"Here is what happened to my fasting insulin after 90 days on this stack."
"I am not going to tell you this supplement changed my life. I am going to show you the lab work.
Day one. Fasting insulin at 8.2. HbA1c at 5.4. Triglycerides at 112.
90 days later. Same lab. Same protocol. Fasting insulin dropped to 5.1. Triglycerides down to 78.
I added berberine, magnesium, and our Electrolyte Stix to my existing routine. Nothing else changed. Same training. Same diet. Same sleep.
The numbers moved because the ingredients are dosed correctly and the raw materials are actually what the label says they are. That sounds like it should be obvious. In this industry, it is not."
"Check the link below. Every product. Every ingredient. Every dose. Transparent."
You know where the bodies are buried.
Format: Talking head, direct to camera. 45-60 seconds.
"I spent 19 years inside the supplement industry before I started selling my own."
"I have seen brands launch with $50,000 in Instagram ads and $200 in raw materials.
I have seen companies slap 'third-party tested' on a label and never run a single test.
I have watched influencers sell products they have never taken, formulated by people who have never read a study.
That is not a knock on every brand out there. Some are excellent. But after 19 years, I knew the only way to guarantee quality was to control every step myself.
MYOXCIENCE products are formulated by me. Manufactured in our facility. Tested by us. If a batch does not meet spec, it does not ship. Period."
"Your supplements should work as hard as you do. Link below."
A complete video sales letter script for your $97 course. Film it once, put it on your Kajabi page, let it sell 24/7.
"Your doctor looked at your blood work, said 'everything looks normal,' and sent you home. But you still feel like garbage.
Here is why that happens. And here is how to actually read the numbers yourself so you never have to wonder again."
"The standard blood panel your doctor orders checks maybe 15 markers. And the reference ranges they use are based on the average American population. The average American is overweight, pre-diabetic, and inflamed.
So when your doctor says your numbers are 'normal,' what they actually mean is your numbers look like everyone else's. That is not the same as healthy.
Fasting glucose at 99? Technically normal. Clinically, you are one point from pre-diabetes. Triglycerides at 149? Within range. But your triglyceride-to-HDL ratio is telling a completely different story about your insulin sensitivity.
You did not go to medical school. You should not have to. But right now, the only person who is going to catch these patterns early is you."
"Here is what most people do. They get the results. They Google a few numbers. They read three contradictory articles. They get confused. They close the tab. They wait another year.
Meanwhile, their fasting insulin is creeping up. Their inflammatory markers are slowly rising. Their thyroid is borderline but not flagged. Their vitamin D is technically sufficient but functionally low.
By the time these numbers cross the line into 'abnormal,' the damage has been compounding for years. And now instead of prevention, you are talking about medication.
This is not a knowledge problem. It is a translation problem. The data is right there on the page. Nobody taught you how to read it."
"I have a Master's degree in Clinical Nutrition. I have reviewed blood work professionally for over a decade. I have completed 4 of 6 Advanced Practice Modules through the Institute for Functional Medicine.
And I built a system that takes everything I know about interpreting blood work and puts it in your hands.
It is called the Blood Work MasterClass. It is not a textbook. It is not a list of reference ranges. It is a step-by-step system that teaches you to read your own labs the way a functional medicine practitioner would.
You will learn which markers to request beyond the standard panel. You will learn what optimal ranges actually look like versus population-average ranges. You will learn the ratios and patterns that reveal metabolic problems years before they show up on a standard test.
And you will learn it from someone who has read thousands of panels, not someone who Googled it last week."
"754,000 people subscribe to my YouTube channel. Not for entertainment. For accuracy. For research they can actually use.
I have published over 1,400 videos breaking down metabolic health research. I wrote the book on visceral fat and metabolic dysfunction. I have interviewed Peter Attia, Jason Fung, Datis Kharrazian, Ben Lynch, and dozens of the top researchers in this space.
When I say a marker matters, it is because the research says it matters. When I say a reference range is misleading, I will show you the study.
And when you take this course, you will have the same framework I use every single time I sit down with a client's blood work."
"The Blood Work MasterClass is $97. That is less than a single consultation with a functional medicine practitioner. And unlike a consultation, you keep this knowledge forever.
Here is what you get:
The complete system for interpreting your own blood work. Every marker explained. Every optimal range defined. Every ratio and pattern mapped out.
The marker request list you can hand to your doctor or order through a direct-to-consumer lab so you actually get the right tests.
The interpretation framework I use with my own clients. Step by step. Marker by marker.
One course. One price. Lifetime access."
"You might be thinking, 'I can find this information on YouTube for free.'
You can find fragments of it. Scattered across hundreds of videos from dozens of creators with varying levels of expertise. Some of it accurate. Some of it outdated. Some of it dangerously wrong.
This course organizes everything into one system. In order. With context. From one source you already trust.
The question is not whether the information exists for free. It is whether you want to spend 50 hours assembling it yourself or 3 hours learning it from someone who has already done the work."
"Click the link below this video. You will land on the course page. You can be inside the first module in two minutes.
Next time you get blood work done, you will actually know what you are looking at. No more Googling. No more wondering. No more trusting that 'normal' means healthy.
Your blood work is trying to tell you something. This course teaches you how to listen."
5 emails that trigger after someone downloads your Blood Work Cheat Sheet. Bridges the lead magnet to the Blood Work MasterClass.
Subject: Your cheat sheet + the one marker most people miss
Here is your Blood Work Cheat Sheet. Download link below.
[DOWNLOAD LINK]
While you have it open, look for one thing first: your fasting insulin.
Most standard panels do not include it. If yours does not, request it next time. It is the single most predictive marker for metabolic health and most doctors never order it unless you ask.
If your fasting insulin is above 7, your blood sugar might look fine on paper while your body is already compensating hard to keep it there.
That one number changes how you read everything else on the panel.
More on that tomorrow.
- Mike
High Intensity Health
Subject: The range your doctor uses is wrong
Not wrong in a conspiratorial way. Wrong in a statistical way.
Lab reference ranges are built from population averages. The average American has a BMI of 30, fasting glucose of 100, and chronic low-grade inflammation.
So when your doctor says your numbers are "within normal range," they are comparing you to that population.
Normal is not optimal. Normal is average. And average is not where you want to be.
Here is a quick example. The standard reference range for fasting glucose is 70-99 mg/dL. A functional medicine practitioner would flag anything above 85. That is a 14-point gap where your doctor says you are fine and a specialist would say you need to pay attention.
The Blood Work Cheat Sheet I sent yesterday covers the big ones. But if you want the full system for every marker, every ratio, and every pattern, I built a course around it.
It is called the Blood Work MasterClass. $97. Lifetime access. I will send you the link tomorrow.
- Mike
Subject: What 1,400 videos taught me about blood work
I have published 1,416 videos on metabolic health. Interviewed Peter Attia. Jason Fung. Ben Lynch. Datis Kharrazian.
After a decade of that, patterns emerge. And the biggest pattern is this: people who learn to read their own blood work catch problems 3-5 years before their doctor does.
Not because their doctor is bad. Because a 15-minute appointment with 30 markers to review does not leave room for pattern recognition. Your doctor is looking for red flags. You have the time to look for yellow ones.
That is what the Blood Work MasterClass teaches. Not how to replace your doctor. How to walk into the appointment already knowing what to ask about.
$97. One course. Every marker. Every ratio. Lifetime access.
[COURSE LINK]
- Mike
Subject: The $349 version vs the $97 version
I do one-on-one blood work consultations for $349. Sixty minutes on Zoom. I pull up your labs, walk through every marker, and tell you exactly what I see.
The Blood Work MasterClass teaches you the same framework I use in those sessions. Every marker. Every optimal range. Every interpretation pattern.
The difference: the consultation gives you my analysis of YOUR specific labs. The course gives you the skill to do it yourself, every time, for the rest of your life.
Most people do not need me to read their blood work. They need someone to teach them how.
That is what this is.
[COURSE LINK]
- Mike
Subject: Last one on this
I have sent you four emails about blood work. This is the last one.
If the Blood Work Cheat Sheet was useful, the MasterClass is the full version of that. Every marker explained. Every optimal range mapped. The ratios and patterns that reveal problems years before they become diagnoses.
$97. Less than a single practitioner visit. And you keep the knowledge forever.
[COURSE LINK]
If it is not for you right now, no problem. I will keep sending my regular research breakdowns and you can grab it whenever the timing is right.
- Mike
High Intensity Health
Three angles for running paid traffic to your Blood Work MasterClass. A completely untapped channel for your education business.
"Your blood work came back normal. Here is why that does not mean what you think it means."
Standard lab reference ranges are based on population averages, not optimal health markers. Millions of people are told they are fine when their metabolic health is quietly declining. The Blood Work MasterClass teaches you to read your own labs the way a functional medicine practitioner would.
"I have taught 754,000 people how to read their own blood work. Here is the framework in 60 seconds."
Social proof at scale. Three quarters of a million people trust Mike for metabolic health education. The MasterClass is the organized, step-by-step version of what he has been teaching for free across 1,400+ videos. For people who want the system, not scattered videos.
"I charge $349 for a one-hour blood work consultation. This course teaches you the same framework for $97."
Value anchoring. The course contains the same interpretation system Mike uses in his private consultations, at less than a third of the price, with lifetime access. The consultation gives you one read of one panel. The course gives you the skill forever.
Everything above is yours. If you want us to implement the whole system, let's talk.
Reply to Get StartedOr email colin@crdmarketing.com